Areas covered:
- Marketing
- Customer Success
- IT
- Sales
VE Global.
The Challenge
VE.com, a technology company that once held a coveted “unicorn” status with a $1.5 billion valuation and over 800 employees globally, faced a critical juncture. Following necessary redundancies and navigating a challenging market, they needed to rebuild their workforce across various departments. This task was compounded by a damaged brand reputation, negative online reviews, and a recent emergence from administration.
The Solution
Beyond Filling Roles: Addressing Reputation and Cost Concerns
We stepped in not just as a recruitment agency, but as a true talent partner for VE.com. We recognised the need to go beyond simply filling positions and address the broader challenge of repairing the company’s image and attracting top talent.
Overcoming the Narrative
Negative online reviews and a tarnished brand reputation presented a significant obstacle. We worked collaboratively with VE.com to develop a transparent and honest communication strategy. We openly acknowledged the company’s past challenges while highlighting its positive aspects, such as the strong product, talented existing team, and promising market opportunity. We actively engaged with candidates, providing clear and accurate information throughout the recruitment process.
Juggling Multiple Hats, Delivering Cost Savings
Our role extended beyond traditional recruitment services. We functioned as an extension of VE.com’s internal team, acting as employer branding consultants, talent scouts, and interview coordinators. This multifaceted approach helped VE.com save significant resources compared to building and managing an internal recruitment function.
Building a High-Performing Team
Despite the daunting circumstances, we successfully recruited over 30 critical roles for VE.com, filling crucial positions across various departments. This helped them build a team of high-performing individuals, laying the foundation for future growth.
More than Numbers: Repairing Brand Image
This case study is more than just a list of filled positions. It demonstrates how a strategic and comprehensive recruitment approach can go beyond immediate needs. By combining transparency, honest communication, and cost-effective solutions, we played a vital role in repairing VE.com’s brand image and attracting high-caliber talent. This ultimately paved the way for them to rebuild their workforce and regain market confidence.
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The Solution
The Winning Formula
Our strategic approach encompassed several key elements:
Structured Recruitment
We implemented a structured approach to SaaS hiring, replacing the previous ad-hoc methods. This included clear job descriptions, defined interview processes, and candidate evaluation frameworks.
System & Process Development
We helped VE.com establish robust systems and processes to streamline their recruitment activities. This enhanced their efficiency and ensured consistency in candidate experience.
Bespoke Approach
We understood the unique challenges VE.com faced. We adopted a customised approach, utilising various methods to attract talent, including targeted advertising, networking, and industry events.
Transparency & Honesty
We maintained complete transparency and honesty throughout the recruitment process. We openly communicated VE.com’s current situation and future aspirations to potential candidates
A Journey of Hope, Not Triumph:
While VE.com wasn’t ultimately able to secure the funding needed for long-term success, their journey is a testament to resilience and the power of strategic recruitment. For two years after engaging with our team, they were able to continue operations and build a strong foundation for future possibilities. Although their story may not be one of ultimate success, the work done to rehabilitate the organisation and give it a chance of success remains a testament to the impact of effective recruitment efforts in challenging circumstances.
This case study serves as a reminder that even in the face of immense challenges, strategic recruitment can play a crucial role in rebuilding hope and paving the way for a brighter future.
Just how much of a priority Hiring and Onboarding can be illustrated by the number of open positions we had at any one time. Across geographies and functions, we had over 15 open positions to fill. That’s 15 open positions in a business of about 100, so we were looking to add 15% to our staff base in 2 months. Not an easy task. Fortunately, we had some great help. WüNDER_TALENT and their team became our in-house talent recruitment specialist and were like a dog with a bone seeking out great candidates for our open positions in engineering, sales and marketing.
Jack Wearne
CEO
