It’s fair to say that changes in such a fast paced, ever-growing sector are expected. The landscape is rapidly changing and sometimes companies fall behind.

So, we’re here to help. Unfortunately we aren’t mystic meg (we wish we were) so can’t say 100% what the industry will look like next year, but we can certainly provide some guidance on trends that will affect your SaaS company. 

Machine learning 

It’s safe to say that machine learning has enhanced many industries and professional processes. It’s also made our day to day lives a hell of a lot easier. 

Over the years, we have seen huge growth in this area and it has enabled our industry to improve and therefore be more efficient. As we all love efficiency, we know that there will be a demand in training for using machine learning. Some developers are proving Machine-Learning-as-a-services (MLaaS)

Mobile-first SaaS

It comes as no surprise that we live in a mobile-first world, with people using their smartphone more than a desktop. With this in mind, designers are building mobile versions of websites or software first which includes apps and mobile responsive apps.

The top 10 SaaS businesses’ capitalisation will grow massively due to this. In the past, mobile has fallen behind due to technology restrictions but this is absolutely not the case now and will only get better in 2023. 

Artificial Intelligence (AI)

It’s hard to think of an example of where AI hasn’t altered the way companies work and in turn has raised the bar in terms of procedures, operations, automation and even improving human skills. 

Features such as hyper-personalisation, quality support such as chatbots, security surveys and so much more are some of the major cases for AI in SaaS – and 2023 will see these become more refined and other features emerging. 

Popularity of low-code 

Low-code SaaS platforms allow you to standardise certain things which makes your customers process a lot more fluid and flexible. Low-code represents the next big development in software as developers can focus on application logic and user experience. 

A low-coded platform may produce entirely operational applications and also provides developers the chance to vary their skills as they can utilise their own code.


Since the pandemic, working from home has become the norm for a lot of companies. SaaS solutions have been vital in this shift.

Cloud markets and collaboration tools now means that your teams can work together and collab, no matter where they are in the world. SaaS businesses will continue to support and help grow this structure.

One thing that will support this massively is vertical SaaS. Businesses are focussing more on giving the greatest experience to their customers, so are therefore moving away from more generic technologies. With this in mind, vertical SaaS solutions will continue to grow in 2023.

To conclude…

Every business wants to be a step ahead of the competition and SaaS solutions are a way to keep up with the pace. 

So make sure you keep an eye on the above trends as they improve and become more apparent as companies look to them to grow their business.