Email Marketing Executive

One of the UK’s fastest growing, luxury online fashion brands is now looking for an Email Marketing Executive to join their HQ in Wilmslow town centre.

Reporting into the Email Campaign Manager, you will play a key role in driving and optimising email performance, working with the wider teams to roll out their market leading email strategy. This will involve:

• Working closely with our creative, buying & merchandising, and wider marketing teams to deliver market leading email campaigns, ensuring activity supports our objective to drive customer acquisition, conversion, and retention
• You will be analytically minded, regularly reviewing sales reports, along with other data sources including website and email analytics to identify potential email themes and marketing opportunities
• Showcase creative flair, leading on the curation of engaging email briefs which are both on brand and utilise the best-in-class photography assets from our monthly shoots; these will be worked on daily for sign-off from our Email Campaign Manager
• Monitor performance and new product intake daily, to ensure this aligns with the overall business objectives
• Analyse and segment different audiences within our email database to better target our communications to deliver first class open rates and engagement levels
• Create and manage triggered campaigns, automated email journeys and behaviour based communications, to deliver the best possible message at the right time within the customer journey
• Carry out AB testing to analyse and identify the most successful campaigns to improve key email metrics
• Build and schedule daily emails within our email platform, ensuring all email tests are thoroughly checked and availability of stock is monitored
• Work closely with our email service provider to optimise email performance, alongside understanding new platform capabilities and features

Who we’re looking for:

We need someone who is creative and self-motivated with a heartfelt passion for fashion & marketing. You will have:

Essential

• At least 2 years’ experience in an email marketing role; ideally from a fashion background but not essential
• An enthusiastic and energetic ‘go the extra mile’ work ethic
• Strong organisational skills: self-directed and capable of working effectively in a fast paced, exciting environment while juggling multiple projects to tight deadlines
• Able to use own initiative and make effective decisions
• Excellent attention to detail and high level of accuracy
• Commercial and analytical skills – drawing insight from various data sources; sharing reports as and when required, and ensuring email plans align with the overall business objectives
• A strategic thinker with strong business acumen
• A positive and proactive attitude
• Be adaptable to last minute changes and feedback
• A willingness to learn and grow with our exciting team

Desirable

• Experience in fashion retail ecommerce
• Experience of working with email service providers (DotDigital Engagement Cloud preferable)
• An intuitive grasp of brand and customer
• Experience with Google Analytics
• Experience with Magento 2 CMS

Job Type: Full-time

Salary: £25,000.00-£30,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Wilmslow: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor’s (preferred)

Experience:

• Email marketing: 1 year (preferred)
• Marketing: 1 year (preferred)